![](https://www.darylgoodrich.com/wp-content/uploads/2017/04/ADIDAS__FIRST_NEVER_FOLLOWS.jpg)
Commissioned to design and produce four multi-camera live television shows from the roof top of BBC Television Centre featuring the acclaimed Footballing Freestylers, The F2 Boys.
Credit
Client: ADIDAS.
Agency: Carat.
Creative Agency: The Midnight Club/DunlopGoodrich.
Creative Directors Dan Merry and Ben Moutrie.
Producer: Kim Moutrie.
Director: Daryl Goodrich.
Set Designer: Toby Kalitowsky.