The brief asked us make all Euroleague programming the most visually stimulating and engaging basketball content worldwide. Sophistication and dynamism were other key words in the brief that guided our creative approach. We delivered over 250 screen elements to create a single unified brand across all broadcast elements.
Client – IMG
Creative Director: Daryl Goodrich
Designers – Louisa Fitch, Alex Amelines, nymble
Producer: Kim Moutrie