‘Paper -Chain’ – an interactive campaign commissioned by McLaren featuring Lewis Hamilton and Jenson Button that not only promoted the new Vodafone | Mclaren | Mercedes merchandise product range but showed a more engaging side to the company and its employees endorsing the approachable, charismatic and fun brand values that were apparent in the Mclaren team.
Client: McClaren Marketing.
Production Company: NORTH ONE TELEVISION.
Creative Director: LOUISA FITCH
Director: DARYL GOODRICH