The F2 Show was a world first – a football show filmed in front of a live studio audience on the roof of the old BBC Television Centre Car Park in West London, commissioned by Adidas UK.
Dunlop Goodrich was tasked with producing the entire show. From content scripting and ideation, to the design, build and management of the studio. DG also post-produced all 4 episodes and created the supporting promotional material to drive audience traffic across digital and social environments.
This was a huge, holistic and multi-faceted campaign.
Client – Adidas
Creative Director – Dan Merry
Executive Producer – Kim Moutrie, Ben Moutrie.
Director – Daryl Goodrich
Technical Director – Bruce Dunlop
Set Design/Art Director – Toby Kalitowski